iD Fresh Food, India’s largest fresh food brand that has been making a mark with its preservative-free offerings, entered the INR 25,000-crore branded spices market on Monday. The three unique spice variants are Red Chilli Powder, Garam Masala and Sambar Powder.
The product line repeats the company philosophy of serving natural, preservative-free, and clean food to the customer base.
iD Fresh: High-quality, pure spices and fresh spices!
It is what the brand stands for. Their foray into the space of spices also reflects their pursuit of clean labelling in the form of best-quality food products without chemical or synthetic additives. Each spice is prepared without chemical processing, adhering strictly to FSSAI norms, and strictly checked at every stage.
Each sample batch tested delivers high-risk pesticides with the purest form and safety assurance to consumers.
Rajat Diwaker, CEO (India) iD Fresh Food, noted Innovation in this approach and said: “Innovation lies at the heart of products at iD Fresh Food. Our packages for these spices maintain freshness, flavour and aroma for as long as 12 months without chemical treatment. To keep pledges toward transparency and clean labelling, every spice packet carries a QR code through which pesticide test and quality check reports are accessed, and the consumer is given a mileage of long-distance detailing of product quality.”
According to Enakshi, Head of New Product Development at iD Fresh Food, the amount of effort that went into the development process was immense. “Our new clean label spice portfolio has the same ideology that our customers believe in – no preservatives, no chemicals, and pure natural ingredients,” she said.
These spices take months to fashion and engage experts and consumers alike for excellent quality and taste.
The spice products are developed to cater to the current consumer preferences of taking what is natural but at no compromise regarding taste. iD Fresh’s innovative packing extends the shelf life of the spices and ensures all their essential qualities, flavour, and aroma for up to 12 months are preserved. The packet of 100 g is divided into five pouches of 20 g each, which keeps spices fresh even after a long time.
Transparency and Customer Confidence
One of the attractive features of iD Fresh’s new range of spices is its transparency to consumers. Each packet of spices comes with a QR code, enabling the consumer to view a detailed report on pesticide tests and quality checks, giving complete insights into product integrity. It is particularly alluring in an environment where consumers are increasingly becoming conscious about the quality and origin of food products they use.
Pricing and Availability
These spices will hit the Bangalore retail stores and gradually get up and running into other major cities. The price points for each of the 100g packs are as follows: The Red Chilli Powder starts at INR 78, Sambar Powder begins at INR 100, and Garam Masala costs INR 135.
The focus is on clean ingredients, quality, and transparency with the consumer; this brand will undoubtedly take a strong foothold within the Indian spice market. Given the market size of INR 25,000 crore, iD Fresh can be a game changer for the spice industry, with new benchmarks further promoting the brand as a leader in the clean food movement.
