Let’s Try, the Shark Tank India-featured snacking venture, has raised $2.5 million (around Rs 22 crore) in pre-Series A funding. The round was seeded by SWC Global, a venture capital fund based in Singapore, with participation from existing investors such as Wipro Consumer Ventures, 100Unicorns, Venture Catalysts, and Shark Tank India judge and boAt co-founder Aman Gupta.
The recent capital injection is a milestone achievement for the Delhi NCR-headquartered startup as it looks to establish itself as a top player in India’s booming snacking market.
Building Deeper Distribution and Supply Chain Infrastructure
Let’s Try aims to use the capital to increase its distribution base in Tier 1, Tier 2, and Tier 3 cities. It also seeks to strengthen its supply chain and back-end processes so there are no gaps in delivery and consistency in product quality at scale.
A sizeable amount of the capital will be invested in creating an omnichannel presence, with focused investments in both e-commerce platforms and direct-to-consumer (D2C) channels, making it easier for customers to access its portfolio of snack products.
Premium yet Affordable Snacks for All Indians: Let’s Try
Let’s Try was started in 2021 by Nitin Kalra, an industry veteran with stints at ITC, PepsiCo, and Raymond, Let’s Try provided premium, affordable snacks to Indian consumers.
All products are in-house manufactured to ensure strict quality control and consistency. The range of the brand includes namkeens, wafers, cookies, cakes, and conventional Indian sweets, with a fun line of health-oriented snack innovations in the pipeline.
From Rs 1 Crore to Rs 120 Crore ARR in Just 3 Years: Let’s Try’s growth path has been nothing but stellar. Within under three years, the startup went from having Rs 1 crore in revenue to registering an Annual Recurring Revenue (ARR) of Rs 120 crore. The brand now has ambitious goals with the help of this round of funding — reaching the behemoth milestone of Rs 1,000 crore in revenue by 2028.
Riding the Wave of India’s Booming Snack Market
The brand’s swift ascent arrives when the Indian snack market changes dramatically. Today’s consumers look for healthier options that do not compromise on taste, and this is the ideal time for brands such as Let’s Try to thrive.
Market reports indicate that the Indian snacks market was worth Rs 42,695 crore in 2023 and is likely to reach Rs 95,522 crore by 2032, growing at a CAGR of 9.08% during 2024-2032.
With deep investor support, solid operations, and a daring vision, Let’s Try shakes up the snacking space. Its focus on quality, affordability, and health-oriented innovation makes it one of the most exciting players in India’s changing food and beverage landscape.
