Cinnamon Kitchen’s Impressive Journey on Shark Tank India 2024

A Step Forward for Healthy Indulgence with Cinnamon Kitchen on Shark Tank India

The Delhi-based bakery ‘Cinnamon Kitchen‘ has recently made waves in the business world by securing an impressive deal on ‘Shark Tank India’. Known for its celebrity followers like Sonam Kapoor and Arjun Kapoor, Cinnamon Kitchen is setting new benchmarks in the realm of healthy eating.

Vision: A Healthy Twist to Treats

Priyasha Saluja started Cinnamon Kitchen, which has changed the way we think about enjoying treats without feeling guilty. Focusing on plant-based, organic, and gluten-free treats, their range includes everything from snacks to cakes, aligning with today’s health-conscious trends. Consequently, their appearance on Shark Tank India was not just a pitch, but a mission to expand their healthy offerings.

Shark Tank India: A Platform for Aspiring Entrepreneurs

Appearing on Shark Tank India, Priyasha presented her vision with clarity and passion. Seeking Rs 60 lakh for a two percent equity stake, she showcased her unique products, including flourless almond butter cookies and vegan cheese chips, leaving a mark on the Sharks.

Engaging the Sharks: A Culinary Experience

The session became interactive when Aman Gupta of BOAT was offered to sample Cinnamon Kitchen’s delectable range. The products, devoid of gluten and dairy, impressed the Sharks but also brought to light areas for improvement, particularly in packaging.

Feedback and Solutions: Enhancing Cinnamon Kitchen

Feedback from sharks like Anupam Mittal and Vineeta Singh of Sugar Cosmetics focused on the need for better packaging. In response, Priyasha articulated her focus on improving packaged goods and the strategic role of the bakery in increasing customer retention and average order value.

Strategic Growth: Company’s Future Plans

Namita Thapar of Emcure Pharmaceuticals inquired about scaling strategies, leading to Priyasha discussing her plans for distribution expansion and shelf-life improvement. She highlighted the growing presence on platforms like Blinkit and its upcoming partnerships with airports, indicating a promising growth trajectory.

The Turning Point: Sealing the Deal on Shark Tank India

Aman Gupta’s initial offer evolved into a deal of Rs 60 lakh for a five percent equity stake. This marked a significant milestone for Cinnamon Kitchen, reflecting both the brand’s potential and Priyasha’s negotiation skills.

The Backstory: Inspiration Behind Cinnamon Kitchen

Cinnamon Kitchen’s story began with Priyasha’s challenges with PCOS. Her love for food transformed into a health-driven mission, leading to the birth of Cinnamon Kitchen. Her journey, shared on social media, resonated with many, paving the way for the brand’s inception.

The journey of the company is a testament to the brand’s commitment to health and taste. With a new partnership and expert guidance, Cinnamon Kitchen is poised for greater heights, promising a healthier future for its customers.

Being aired on Sony LIV, showcasing stories like this inspires and motivates budding entrepreneurs.

Nestroots, a brand featured in Shark Tank, raised Rs. 3 crores in a pre-seed round