Conscious Chemist, founded in 2019 by Robin Gupta and Prakher Mathur, has quickly gained fame in beauty and personal care (BPC) with its innovative science-backed skincare products. The brand has soaps, moisturizers, sunscreens, face masks, body creams, and serums. The company has built over one million consumers in India and sells on mainstream platforms such as Amazon, Nykaa, Myntra, Flipkart, Blinkit, Zepto, and its website.
What Does the New Funding Mean for Conscious Chemist?
With this latest funding of Rs 12 crore, which Atomic Capital has led, the company is well structured for scaling. As part of this same round, Apoorv Gautam, Founding and Managing Partner of Atomic Capital joins the board of directors of Conscious Chemist, bringing with himself rich experience from his stints at Guild Capital and on boards of high-growth consumer brands such as Fitelo, Easebuzz, and Plix.
“We’re thrilled to welcome Apoorv to the board as we position ourselves for rapid expansion and look forward to bringing more innovative skincare solutions to the market,” said Robin Gupta, CEO of Conscious Chemist. “Our mission is to transform the beauty industry with products that deliver real results and transformative experiences.”
Why Is Science-Backed Skincare the Future?
The fresh funds raised will help the company Conscious Chemist on some significant counts, namely in scaling up its operations, building up its supply chain, marketing efforts, and distribution to a much larger customer base than the present one. It also looks forward to launching new products shortly, increasing its footprint in the highly competitive BPC sector.
Therefore, Conscious Chemist diverges from the rest of the market as it caters to science-backed, clinically advanced skincare. With the Indian consumer gradually tilting towards self-care and high-quality, effectively performing products, the brand will most likely resonate with a growing audience. According to industry analysts, the Indian BPC market may reach $34 billion in 2028, driven by increased disposable income, rising penetration online, and concern for skincare solutions with measurable results. The conscious Chemist is set to benefit under this trend; as per the above trend, the sector will grow at a 25% CAGR from 2023 to 2028.
Atomic Capital has invested in the sector, indicating the promise of this vision. “We believe Conscious Chemist has tremendous promise in the BPC space. Their science-backed approach echoes well with consumers today, and the brand’s growth trajectory is incredibly promising,” said Apoorv Gautam, who established Atomic Capital as an early-stage fund focused on operational support for consumer-facing brands. “I am excited to support the team as they work towards their ambitious goal of reaching Rs 100 crore in annual recurring revenue,” he added.
The capital infusion will help Conscious Chemists continue to shake things up for the Indian skincare market, no longer catering to just individual consumers; they will try providing transformative, scientifically rigorous beauty solutions. As they continue on this journey of upscaling operations and products, their goal of being industry leaders is well within reach than ever before.
