Societe Generale ODI, Aegis Investment Fun PCC, NAV Capital Emerging Star Fund, etc. are known to be the ones that subscribed to Crayons Advertising’s Anchor Book.
Various leading international institutional investors, like Societe Generale ODI, international funds, etc., have contributed to Crayons Advertising. The company has been offered around 18.30 lakh to its anchor investors
Shares allocated to various institutional investors
Societe Generale ODI is assigned around 4.62 lakh shares. Vikasa Global Fun PCC is assigned around 302,000 shares. Whereas, Belgrave Investment Fund is assigned 3.02 lakh shares, and Aegis Investment Fund PCC is assigned around 3.02 lakh shares.
There are many other institutional investors, like Rajasthan Global Securities, which is assigned 1.54 lakh shares, and Silver Stallion Fund, which is assigned 1.54 lakh shares. Also, NAV Capital Emerging Star Fun is assigned 1.54 lakh shares in the anchor book.
This closed on Friday evening.
The IPO of the company opened on May 22, 2023, and the closing of public subscriptions was done on May 25, 2023. The company has a price range of around Rs. 62–65 per share via its book-building route. Also, it will raise around Rs. 41.79 crore
On the listing, it is going to be India’s initial homegrown integrated advertising agency that will go public. The lead manager is Corporate Capital Venture Pvt. Ltd. Also, the issues are known to be registered with Skyline Financial Services. NSE Emerge will show the shares of the company.
About Crayons Advertising
Crayons Advertising was established in 1986 and is promoted by Kunal Lalani. The company offers a top-notch ecosystem along with an end-to-end ad-tech communication solutions platform. It is dedicated to advertising media services involving brand strategy, events, print media, etc. Also, it covers advertisement modes like magazines, TV channels, newspapers, brochures, the display of outdoor hoardings, and a lot more.
The company, Crayons Advertising, has plans to invest in setting up its film and animation studios. This planning will help enhance the already-going foundation of Web3 capabilities. This way, better and more dynamic Metaverse solutions, along with AR, VR, and various other immersive tech capabilities, will be offered.
The company also plans to enhance various event offerings with the latest technology applications to offer omnipresence, enhance OHH business, get talent from the international market, and a lot more. The public issue proceeds will be used for better capital expenditures like infrastructure and cutting-edge technology
