Vedix is known to be a customized Ayurvedic personal care brand. It has recently launched its shop-in-shop store with Shoppers Stop. This is an initial SIS that opened in Shoppers Stop, Garuda Mall in Bengaluru.
‘We have a massive online presence in the country and across the globe. However, these are our first new days in the offline expansion. We are happy and grateful to have partnered with Shoppers Stop,’ as per Jatin Gujarati, the business head of Vedix.
Vedix: Offering a personal and customized beauty experience
As per the company’s statement, the partnership brings an important customized Ayurveda beauty experience to the customers of Shoppers Stop.
Now every customer can benefit from free hair as well as skin analyzers along with advanced devices that offer an in-depth understanding of customer problems. This will enable better product recommendations as well as high efficiency, as per the release notes.
‘With many industry firsts, like analyzers, AyuPods, as well as Ayutree, etc., in the store, Vedix is confident that we are going to create a unique experience for customers of Shoppers Stop and get great engagement,’ Jatin Gujarati added.
The product offerings by Vedix
The products offered by Vedix comprise customized hair care, immunity, as well as skincare products. They are formulated by esteemed Ayurvedic doctors to fulfill the needs of every customer.
The brand has unveiled Ayutree, which is an IOT-enabled device. It dispenses customized oil samples swiftly. Vedix said that customers can easily select their scalp as well as hair types on a tablet and can later opt for two Ayupods.
The Ayutree then mixes as well as dispenses the entire combination. This is a free sample offered to customers, tailored according to their needs.
In addition to this, the store also offers Ayupods. However, it is available exclusively in the stores of the brand currently. It offers enhanced customization of the products offered by the brand based on skin as well as hair goals.
Vedix claims that they have reached an ARR of around Rs. 150 crore. Plus, they currently have a customer base of around 15 million.
The reviews of Shoppers Stop
According to Biju Kassim, who is a customer care assistant as well as CEO of Beauty at Shoppers Stop, ‘We are thrilled to welcome Vedix on board. The brand will be offering our customers a chance to experience customized Ayurveda, which will be integrated with innovative technology for skin care as well as hair care solutions.
The introduction of Vedix reflects our commitment to offering people a modern, unique experience as well as a variety of personalized product choices in our store.
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