Brown Living is an innovative platform that propagates eco-friendly, non-plastic living. It has closed its initial funding round, which is pre-seed funding led by Blink Digital. The amount raised in this funding round has yet to be discovered, but significant investments have been made by big names such as Sanjay Nayar, the founder of Sorin Investments, and Bharat Iyer.
The proceeds from the fundraiser will be used to scale Brown Living’s unique offering. This marketplace connects artisans with conscious consumers while driving a more significant movement against plastic waste and harmful chemicals in everyday products.
This capital is so much about not just growth but a platform that expands a mission, said Chaitsi Ahuja, founder of Brown Living. The support will enable us to reach that next million customers, which will grow our Artisan-to-Consumer (A2C) model. She added that we are creating a space where consumers can make eco-friendly choices supporting small businesses. The goal is to deepen relationships with artisans and help them bring their products into the digital age. Brown Living offers well-curated pieces of fashion, home décor, and lifestyle products to fit its vision of a plastic-free future.
Brown living: Artisan-to-Consumer Model of Fairness
A2C at Brown Living is an innovative approach directly connecting artisans from India to eco-conscious consumers, offering more than a product’s authenticity, transparency, and fair pricing for the artisans.
He is the lead investor and co-founder at Blink Digital and spoke about how Brown Living is an empowerment platform for India’s small business community. “They’ve created a direct line between creators and consumers, delivering products and a story. Their A2C model gives access to fair pricing and a platform for work to be showcased globally. That’s what will speed up sustainable living in India.”
Currently, it is operating with 1,800 artisans and 650 sellers, and it plans to scale significantly in the coming years. It aims to support 100,000 artisans by 2027 and plant one million trees- a goal reflecting the company’s environmental stewardship adherence.
Riding the Wave of Conscious Consumerism
The funding round couldn’t have come at a better time when more and more Indian customers began to look for sustainable and locally made products. Based on the latest Bain & Co. study, 67% of Indian consumers were willing to pay a premium for eco-friendly goods. As the market size for sustainable products in India is expected to exceed $50 billion by 2030, Brown Living is all set to take the lead in this wave of transformation. Since its inception in 2021 and received initial funding from investors, the business has grown exponentially: a 500% year-over-year increase in sales.
Growing a Lifecycle of Change
Bollywood producer and environmental activist Pragya Kapoor, who recently invested in Brown Living as a partner and investor, says the company is more than just a business. “It’s evolving from a marketplace into a movement. Brown Living is building an ecosystem that brings together artisans, conscious consumers, and businesses all committed to sustainable living,” she said.
Their platform has the potential to scale sustainably and bring real change in how Indians approach consumption,” says Brown Living investor Sanjay Nayar, whose comments mirror that of the other investors about the company’s blend of technology and purpose-driven strategy, capable of changing consumer behavior nationwide.
