PatilKaki, a D2C Snack Brand, Secures Funding from Cap70 Angels

PatilKaki, a Mumbai-based homemade D2C snack startup, recently received a significant boost in funding from prominent investors, including Cap70 Angels, Angelorajesh Athaide, and Kailash Biyani. This capital injection marks a pivotal moment for the company as it seeks to expand its delicious range of homemade Indian snacks and sweets.

PatilKaki, created by Geeta Patil, Vinit Patil, and Darshil Savla in 2020, offers a delightful variety of homemade Indian snacks and sweets. From traditional treats like ladoos to Puran Poli and chakli, these flavorful options are available on PatilKaki’s website and major e-commerce platforms like Amazon and Meesho.

The freshly acquired funding aims to fuel PatilKaki’s growth trajectory. Therefore, the startup intends to bolster sales, improve how they work, and upgrade their advertising.¬†Vinit Patil expressed gratitude to the investors, highlighting how their trust catalyzes their commitment to crafting homemade snacks meticulously.

The Indian ready-to-eat snack market is witnessing rapid revenue growth and investments, driven by evolving lifestyles, increased disposable income, and an expanding domestic market catering to diverse product preferences and consumer needs.

This funding news aligns with ongoing trends in the industry. In the D2C snacking market, PatilKaki competes with the likes of Happilo and TagZ. Sweet Karam Coffee got $1.5 Mn from Fireside Ventures. Also, Shikhar Dhawan invested in TagZ Foods this year.

A Statista report values the Indian snack market at $66.92 Bn in 2023, projecting an annual growth rate of 9.01% (CAGR 2023-2028). This substantial growth potential underscores the market’s vibrancy, fueled by shifting consumer behaviors and market dynamics.

Final Thoughts

PatilKaki’s recent funding boost gears them up to offer more delicious homemade snacks in India. With a thriving market and similar companies making strides, PatilKaki seems primed to satisfy snack cravings and find success among snack enthusiasts!

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