Farmley Raises $6.7M to Fuel Channel Expansion and Brand Development in D2C Snacking

Farmley, a leading D2C snacking brand from New Delhi, achieved a significant milestone with a successful $6.7 million (INR 55.6 Cr) Pre-Series B funding. Led by BC Jindal Group and supported by existing investors such as DSG Consumer Partners, this investment powers Farmley’s growth and innovation.

Farmley offers various flavored dry fruits and nuts, including roasted Peri-Peri makhanas, Thai chili cashews, and date bites. Akash Sharma and Abhishek Agarwal founded the brand, and it is available across various e-commerce and quick commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, Instamart, and Big Basket.

Additionally, it boasts a significant presence in more than 10,000 retail outlets spread across 50 cities in India. Farmley aims to strengthen its foothold in offline retail markets further. Notably, it has roped former Indian cricket captain Rahul Dravid as its brand ambassador to enhance its identity.

Having an annual recurring revenue (ARR) exceeding INR 300 Cr, Farmley has seen remarkable expansion. It is marking an impressive 400% increase in the past two years, which is intriguing about the brand. Additionally, the company has attained positive EBITDA.

Abhishek Agarwal, another co-founder, underlined the increasing consumer preference for taste and adding nutritional value to snack options. He noted that the fresh investment infusion would enable Farmley to expand its reach and appeal to a broader audience of snack enthusiasts.

In 2022, Farmley received $6 Mn in its Series A funding led by DSG Consumer Partners and Alkemi Growth Capital. India anticipates its D2C market to reach $100 Bn by 2025. The studies indicate that while beauty and personal care lead the D2C sector, food and beverages will hit $68 Bn by 2030. This forecast highlights the burgeoning opportunities in India’s evolving D2C market for the F&B industry.

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