ClayCo Cosmetics, a six-month-old skincare startup, has announced the arrival of Rs 16 crore, approximately $2 million, from Unilever Ventures as Series A funding. It is a landmark moment for this young brand, set up last March, looking to develop growth to scale up, add new products, and take marketing to the next level.
This investment will allow the company to launch a new line of body care products with a Moroccan flavor to diversify ClayCo further from skin care products. “I am excited about the deal with Unilever Ventures,” said the company’s founder, Niharika Jhunjhunwala. “We are excited to collaborate with Unilever Ventures, a forerunner in the beauty world.
Their investment fits in perfectly with our long-term vision.”. This funding will aid us in enhancing brand awareness, launching new products, increasing research and development, and accelerating our growth.
It is all in a rising demand all over the world. Fermented rice, ginseng, and CICA are some of the highest requirements of such global beauty ingredients, “observed Jhunjhunwala about the demand for quality skincare in the Indian market. The ClayCo Ethos rests upon fusing ancient beauty rituals with cutting-edge science, allowing the brand to create rich, high-performance products at reasonable prices.
ClayCo: A Journey Rooted in Tradition and Science
ClayCo’s vision fundamentally unites traditional beauty rituals with modern skincare technology. Such a corporation can be shown through its flagship lines like Rituals of Japan, an exquisite collection of best-selling items. All the items included in this line combination should offer something traditional and advanced formulation with luxurious yet accessible solutions in the skincare department.
Its operations would expand, and research and development activities and digital marketing strategies would be increased to acquire more consumers. Clayton sells its products on its e-commerce platform and in major online marketplaces, which provides tremendous expansion opportunities for the company.
A Strategic Investment for Unilever Ventures
According to Unilever Ventures, the ClayCo investment brings a more 360-degree approach to supporting young, innovative brands with huge global potential. “We are excited about this partnership with ClayCo on an initiative promising to transform the beauty landscape in India by bringing global beauty rituals that celebrate individuality and innovation,” said Pawan Chaturvedi, Partner-Asia, at Unilever Ventures.
Given the quick strides ClayCo is making within the beauty space, investment rounds like this are a vindication of its business model and hold great promise for the brand within India’s very competitive skincare market.
