D2C brand GO DESi is Modernizing India’s Traditional Sweets

*GO DESi* is changing this as it brings back the traditional Indian sweets with a new twist. The Indian confectionery market has been further penetrated by global treats such as éclairs, toffees, and lollipops. Hardly any brand has focused on local sweets.

Reviving Traditional Sweets, GO DESi

GO DESi focuses on bringing back forgotten Indian sweets. Their hero product, the *Imli Pop*, is a fun version of tamarind candy, which fills the hearts of so many Indians while at school. GO DESi does not contain refined sugar, artificial flavors, or preservatives, unlike candies. Not mass-produced, the products are in place of healthier sweets that many consumers prefer. They are loved for mouth-watering flavors and playful packaging in online and offline stores.

A Strong Presence Offline

While many D2C brands focus on online sales, GO DESi thrives offline. With over 15,000 stores across 100+ cities, the brand ensures its products reach a wide range of customers. Founder Vinay Kothari’s background in FMCG distribution has played a vital role in building this offline solid network.

The reason offline is successful is that they use capital very efficiently. They drive smart decisions through data and enjoy proper working capital management that puts them in an excellent position to expand without overspending.

Creating Customer Delight

Customers are attracted to GO DESi because it reminds them of the sweets they had when they were young. It has been a hit both in terms of online and offline sales. The company has delivered to over 200,000 customers. It enjoys substantial retail store sales growth. The brand’s popularity is depicted with solid demand and excellent distributor relationships.

Vinay and Raksha Kothari, the founders of GO DESi, want to create a brand that isn’t just about great products but also does good. Many of its ingredients come from local farmers; every bit of its growth feeds into rural livelihoods.

Their values are very much in line with DSG Consumer Partners’s investment. DSG supports brands that believe in long-term growth and social impact.

In other words, with the prosperity of offline retail and an excellent expanding product line, GO DESi holds promising prospects for further growth. Every day that passes helps them churn out ancient flavors so that the products remain Indian in origin.

GO DESi is not another candy brand; rather, it is reviving the nostalgic delight of old traditional Indian sweets in a fun and modern way. From nostalgia flavors, offline sales, and considering social impact, *GO DESi* is attempting to redefine how India enjoys its sweets. The brand will soon jump off the charts, with the everyday Indian flavors now enjoyed by young and older adults.