Neha Dhupia who is a renowned Bollywood actress, has joined the list of celebrities by entering the world of investment. Neha has acquired an equity stake in an eco-friendly dinnerware brand, BlackCarrot. This is a direct-to-consumer brand that focuses on health-conscious as well as sustainable products.
Neha Dhupia: An investor and promoter of BlackCarrot.
Being an investor and promoter of BlackCarrot is a move that is slightly different from traditional celebrity endorsements. She serves as a brand ambassador for the dinnerware brand, and her investment in it signifies her strong belief in the mission as well as its potential. However, the amount of stake she has acquired is not yet disclosed.
About BlackCarrot as a dinnerware brand
BlackCarrot is a dinnerware brand that is designed for wellness. It was founded by a father-son duo. Yadupati, as well as Vishal Gupta, are the people behind this brand. BlackCarrot caters to health-conscious consumers.
The range of dinnerware they have involves stoneware, glassware, stainless-steel cutlery, etc. Plus, their range exceeds safety standards. BlackCarrot emphasizes using FDA-approved 304-grade stainless steel for their range of cutlery as well as lead-free materials for their range of glassware.
BlackCarrot is different as it prioritizes health as well as eco-friendliness. As per the founders of the brand, ‘We believe that a healthy lifestyle is more than what you consume.’ Their dinnerware focuses on healthy eating habits by taking care of the materials used.
A bootstrapped startup in a highly competitive dinnerware market
BlackCarrot has not received any external funding. However, the brand has still been able to carve its space in the competitive dinnerware market. However, BlackCarrot faces strong competition from other established brands like Pepperfry, IKEA, Borosil, Nestasia, etc.
Bollywood is stepping into the startup ecosystem.
Neha Dhupia’s investment shows the new trend in Bollywood. Many other actors have been actively investing in and participating in the startup ecosystem in India.
Earlier this year, Ranveer Singh invested in Boat, which is an audio tech giant. Plus, he co-founded the D2C sexual wellness brand called Bold Care.
In 2023, actors like Suniel Shetty, Shilpa Shetty, as well as Sanjay Dutt, invested in different Indian startups. These investments are made in different sectors, such as education like Klasroom, sports like the Pro Panja League, the beverage industry like Cartel and Bros., etc.
A beneficial partnership between Neha Dhupia and BlackCarrot
Neha Dhupia’s investment in BlackCarrot benefits the brand with recognition and wide reach. For her, this partnership connects with her brand as well as offers her a chance to contribute to a brand that focuses on sustainability as well as the health of people.
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